Biography

Roelof's journey began at Amsterdam Airport Schiphol, where he revolutionized Parking and Mobility Services, pioneering innovative approaches to influence user behaviour. His tenure saw the introduction of EU's first parking reservation tool and Revenue Management for Mobility Services. Transitioning to Amsterdam RAI, he oversaw Mobility and logistics before becoming Director Parking at the municipality of Amsterdam, gaining insights into government workings.

Roelof later ventured into advising governments and private companies globally on Mobility as a Service (MaaS) solutions. Presently, as Secretary General at the MaaS Alliance, he advocates for a sustainable Global Mobility Framework, ensuring safe mobility options for future generations.